Affiliate marketing techniques is one of the most adaptable methods of online advertising in which advertisers / clients (online merchants that sell products or services) pay publishers / affiliates (independent parties that promote the products or services of an advertiser / Client on their Web sites) only for results / performance, like a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. This “pay-for-performance” model is in core the modern version of the “finders-fee” model, where folks who commence new clients to a business are compensated/rewarded. The disparity in the case of affiliates w-risk, high-reward environment for both parties.